Beauty Industry

Proactiv’s Big Bang

The brand signs the popular actress from the hit series Big Bang Theory.

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Kaley Cuoco recently signed on as a new brand ambassador for the acne treatment product Proactiv. Her campaign will begin airing this fall and will coincide with season six of the hit show “The Big Bang Theory.” Cuoco’s TV spots will highlight her favorite Proactiv products including the 3-Step System, Mini Maintenance System Travel Kit, Refining Mask and Daily Protection Plus Sunscreen Broad Spectrum SPF 30 among others.

According to the actress, her history with breakouts began as a teenager and she has used the product since then. Cuoco joins other Proactiv celebrity spokespeople including Naya Rivera, Julianne Hough and Justin Bieber.

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